LeBron James and Maverick Carter will serve as executive producers through their media company, the SpringHill Company.
YouTube’s “Recipe for Change” (working title) is set to premiere June 16, featuring Asian American storytellers and bringing together celebrities, chefs, activists, and creators to celebrate Asian and Pacific Islander culture and discuss acts of hate and violence against the API community. The collection of four short episodes is directed by Karam Gill (“G-Funk,” “Supervillain”) and is produced by Quality Films, Universal Music Group’s Mercury Studios and Polygram Entertainment, MGX Creative, and Mass Appeal. YouTube docuseries “Ice Cold,” from executive producers Migos, uses the prism of hip-hop jewelry to explore deeper issues around racial inequity and the American dream. “Liza on Demand” is produced by Above Average with executive producers Liza Koshy, Courtney Carter, Deborah Kaplan, Harry Elfont, Marc Lieberman, Ally Engelberg, Caroline Miller and Elliot Glazer. YouTube’s “Liza on Demand” Season 3, premiering later this year, will again star actor-producer-creator Liza Koshy alongside returning cast members Kimiko Glenn and Travis Coles as they wade through the highs and lows of their 20s. Produced in partnership with Westbrook Media, in the four-part docuseries Keys “will bring the past 20 years to surface” with performances and behind-the-scenes footage, per YouTube. It will follow the singer-songwriter as she celebrate the 20th anniversary of her seminal album “Songs in A Minor” and heads into the studio to record her eighth record. It’s Will Smith’s second project with YouTube Originals: In 2018, In his first, he bungee-jumped from a helicopter over the Grand Canyon on his 50th birthday to raise money for charity.Īlicia Keys’ “Noted” (working title) is slated to premiere this summer.
The series will be directed and showrun by filmmaker Dexton Deboree.
The six-part fitness series from Will Smith and Jada Pinkett Smith’s Westbrook Media will follow the actor as he challenges himself to improve every aspect of his fitness with the help of guests including pro athletes, scientists and experts - and top YouTube creators. The Will Smith project (working title: “Best Shape of My Life”) is slated to premiere in 2022. It’s reshaping Hollywood and other industries around the world.” The creator economy, he said, is “here to stay - and it’s not just YouTube, the whole world has kind of validated it.
Will Smith’s new series will debut next year Alicia Keys’ arrives this summer.“If you’re a creative person, you want to work with the place that has the greatest reach - that’s the ultimate satisfaction, greater than money,” Kyncl said in an interview. These series were, not coincidentally, announced in the middle of a YouTube presentation for advertisers. Still, big names like Will Smith and Alicia Keys guarantee views, and they provide credibility to YouTube and comfort for advertisers who may be worried about some of the platform’s wilder content. They started out as subscriber-only shows centered around creators, pivoted to ad-supported shows featuring mainstream stars like Kevin Hart and Will Smith (making this his second YouTube original), and more recently have delivered more of a mix of the two, with most shows being largely available to anyone who visits YouTube. YouTube has regularly changed up its approach to original content since it started making originals about five years ago. The new lineup of originals also includes a third season of Liza Koshy’s Liza on Demand a new special focused on Asian American chefs, celebrities, activists, and creators that counts LeBron James and Michelle Kwan as executive producers and a new special called Barbershop Medicine that explores the intersection of race and socioeconomic status that came out of the #YouTubeBlack Voices Fund that was announced last year. Will Smith will star in a six-part reality series about fitness and “returning his body into the best shape of his life,” and a four-part series will go behind the scenes with Alicia Keys as she records a new album. YouTube announced a new slate of original series today that includes some huge stars at the top of the lineup.